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Monday 28 March 2011

Aldi Swap and Save Conclusions

Over the past few weeks, we've been taking part in Aldi's Swap and Save Challenge to see if we could save ourself money on our weekly shop.  Aldi stock quality everyday essentials at discount prices and by switching from the top brand products to Aldi's own brands you could save up to 50%!

We tested tea bags, coffee, chocolate biscuits, baked beans, tomato ketchup, tinned plum tomatoes and sugar frosted cereals.

Here are the links to all the taste tests we did:
Aldi vs Nescafe
Aldi vs McVities
Aldi vs Heinz Ketchup
Aldi vs Heinz Beans
Aldi vs Napolina
Aldi vs PG Tips
Aldi vs Kellogg's

The idea of the Swap and Save campaign is that although you may like the brand label product, you'll probably like the Aldi one too.  As the Aldi products are considerably cheaper, swapping to them saves you money, without having to compromise on quality.  "Like brands...only cheaper!"

The products that we tasted and compared held up well against the brand leaders.  Aldi's current advertising campaign highlights the idea of switching to the cheaper brands to save money on your weekly shopping bill.  They are even holding a competition for customers to submit their own Swap and Save video commercials showing their favourite Aldi products.  You could win £100!

So, if you are feeling squeezed by the current economic situation, consider switching from your usual top priced brands.  You might be surprised by the results and by the amount of money you could save!

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