Own Label vs Big Brands

Manchester Metropolitan University recently carried out some independent research on behalf of Aldi  to compare the difference between own brand products and brand leaders.  The study showed that 91% of Aldi's range was judged as good as the more expensive market leaders and  27% of Aldi's products were actually rated as significantly better than the brands.

Dr Kritika Mahadevan from Manchester Metropolitan University commented: “When consumers tested the samples with no information about their origin or packaging, they liked many of the unbranded household staples just as much as their branded counterparts."

The research incorporated eleven everyday basket items, including cereal, bread, tea, lemonade, ketchup and baked beans, with one own-label version and one brand version for each. Both products were tested and compared in five key areas: appearance, aroma, flavour, texture and overall liking. 

Tony Baines, Managing Director of Buying: “The research shows that choosing lower priced products doesn’t always mean compromising on quality. Savvy shoppers can save large sums of money each time they shop with us and be reassured that they aren’t sacrificing standards. Aldi’s products are like brands, only cheaper.”

Shoppers who switch these eleven products from the brand leaders to Aldi’s own-label range stand to save £14.27 per shop. 

*Brand prices checked on MySupermarket.com 19^th August 2011


Aldi's products continue to win awards and be recognised by the press for their great quality and value.  I've been sent a lovely hamper of award winning items to enjoy!

With delicious offerings such as Moser Roth Chocolate (recommended by BBC Good Food), Wrinkle Stop (winner of Yours Magazine Anti-Ageing Beauty Awards 2011), Evoo Extra Virgin Olive Oil (Winner at Great Taste Awards 2011) and Del Rivo Orange Juice (Which? Taste Test Winner and Best Buy) ...these are all top quality goods!

If you are not already an Aldi convert,  give them a go...for great quality at discount prices!

Aldi have just launched their Facebook page...be sure to like it to keep up to date on news and offers.  Plus a competition is launching soon!  Don't miss out!