Saturday, 30 April 2011

Ella's Kitchen's Eco-Friendly Lunch Bags

Ella's Kitchen, the organic baby and toddler food company is doing its bit to protect our planet with the launch of new eco-friendly lunch bags made from waste food pouches.  Ella's Kitchen is establishing itself as an industry trendsetter by "upcycling" waste into these fun and funky lunch boxes, which are perfect for days out with your baby.  I was sent one and think it is fabulous...I've always loved the package designs of Ella's Kitchen's pouches and to see them used in this way is simply brilliant!

Ella's Mum, Alison Lindley says:

"We believe in 'giving stuff back' which means doing whatever we can to help protect the world we live and play in.  Our upcycling programme with TerraCycle turns waste packaging into affordable, eco-friendly new products for mums and dads."

For a limited period, Ella's Kitchen is offering a FREE cool, eco-friendly lunchbag to 500 Mums and Dads who sign up to become a Friend of Ella's via the website every month!

You can also sign up to the TerraCycle campaign which is one of Ella's Kitchen's ways of "giving stuff back".  Not only will it help our planet, it can also help raise valuable funds for your favourite charities, kids' groups and schools.  It is an inspirational idea and will also educate kids into thinking of new fun ways to recycle.  Families, nurseries, schools and toddler groups can have fun whilst doing their bit for the environment, by collecting and returning waste baby food pouches, earning 2p for charity for each one sent.  The free programme even covers postage costs with downloadable Royal Mail labels to send collected pouches to Terracycle.

As well as their own packaging, Ella's Kitchen has extended its programme so consumers can send any brand of baby food pouch to the scheme.  This will divert the whole category of waste baby food pouches from landfill.

As ever, it is great to see Ella's Kitchen doing what it does best.  This company really is "Good in every sense!"


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