An Ethical Christmas with WWF

My girls love their fashion.  9 year old Kizzy really enjoys picking out matching ensembles from her wardrobe.  So when I heard about the new range of ethical and Fairtrade clothing from WWF, I knew she would love to try one of their new long sleeved T-Shirts. She was delighted to receive a gorgeous chrysanthemum pink slim fit top with a giant panda design, courtesy of WWF.

The quality of the garment is excellent with strong double stitching securing the seams.  The gorgeous design is of a Panda created out of floral print.  It is unusual, distinctive and very effective.  The organic cotton is Soil Association standard and Fairtrade certified.  Kizzy was really impressed with it saying it was "lovely and warm with a really cute picture on the front plus it is good for the planet!"

Many consumers these days care about the impact of their shopping habits on the environment and are actively sourcing ethical products to buy.  The WWF clothing range fulfills this consideration and also reflects their ethos and mission, giving a range of clothing that both parents and children will adore with designs that feature endangered animals.

Renowned the world over, WWF is one of the leading global conservation organisations, established in 1961 to help preserve the environment and protect the Earth’s wildlife.  The main objective of the charity’s retail division has been to help raise much-needed funds to contribute to the WWF’s on-going projects.  This year the charity celebrates its 50^th anniversary – a timeframe during which it has become a household name in conservation and recognised as an innovator in sustainability.


The WWF Shop has some great ideas for Christmas.  They include unusual panda design bone china mugs, gorgeous personalised dressing gowns, adoption kits, beautiful traditional games, environmentally friendly tote shopper bags and adults’ clothing including panda and penguin design hooded sweatshirts and t-shirts.  The Christmas cards and gift wrap available in the store are also beautifully designed.


The top that Kizzy received is very reasonably priced for such a quality garment at £16.95.  It really is gorgeous for any little girl and is available in sizes 18-24 months up to 9-11years.  Other colours and animal designs are available for both boys and girls.

Howard Wright of WWF-UK, said: “We take our role as a green retailer very seriously and we think it’s fantastic that more and more consumers are questioning where their products come from and the impact their purchases could have on our environment.  This range should also help bring that message and knowledge to children – as well as injecting some fun!”

So if you want to buy gifts that will make others green with envy whilst keeping your shopping credentials green look no further than wwf.org.uk/shop!