Wednesday, 30 May 2012

Tilda Kids Rice

Join The Adventure With Tilda's New Range For Kids 

Tilda and its new Tilli the elephant character will be helping busy mums to feed their hungry hoards with the launch of its delicious NEW rice and veggies range – Tilda Kids. 

Tilli’s range is full of goodness providing 1 of your 5-a-day with a selection of the best natural ingredients to make four tasty child-friendly rice and vegetable meal accompaniments, sure to help busy mums keep their little ones happy and satisfied during mealtimes.

Kids can choose from familiar classic flavour varieties such as Cheese & Tomato, Sunshine Vegetable, Sweet Vegetable & Wholegrain and Mild & Sweet Curry!

Available in 125g pouches each meal has been specially developed to cater for a child’s taste pallet and growing appetite. They can be eaten on their own or as an accompaniment to all their favourites. 

Tilda, rice
Tilda Kids Rice

 What’s more, each pouch takes only 40 seconds to cook in the microwave, is full of goodness, no nonsense and carries the Tilda reassurance of being made using only the finest quality ingredients containing ‘1 of your 5-a-day’, and is a nutritious alternative to other starchy carbohydrates that children need for energy.

Tilda, Tilda Rice, Tilda Kids
Ready in 40 Seconds

The new range also caters for fussy eaters as each pouch contains a blend of hidden vegetable puree as well as small pieces to help boost your youngster’s vegetable intake!

Tilda Rice, Tilda Kids
Sunshine Rice

The new Tilda Kids range is available in Tesco stores and most Morrisons, Waitrose and Asda stores and on Ocado, with an RRP of £1.15 for a 125g pack.

We were sent some samples to try out.  Freddy thoroughly enjoyed his serving of Sunshine Vegetable Rice.  It was tasty and packed with hidden butternut squash, sweetcorn and carrots.  It is all natural and is 'real' food for little people.  It is so quick and easy to prepare in just 40 seconds in the microwave.  They can be served with a tasty sauce or with your child's favourite Quorn product (if like us you are vegetarian!)

Tilda, rice, Tilda kids

Tilda Launches Mums Helping Mums Campaign

Tilda, has launched its Mums Helping Mums campaign in support of the United Nations World Food Programme. The campaign will benefit WFP’s Mother & Child Nutrition programmes over the next three years.  During April to July the ‘Mums Helping Mums’ logo will be featured on Tilda’s Pure Basmati 1kg packs, highlighting the partnership and encouraging mums to help make a difference by supporting the initiative.  For every pack of specially-marked Pure Basmati sold, Tilda will provide one nutritious meal to a new or expectant mum.

 Jon Calland, Head of External Affairs at Tilda comments: “Rice is an integral part of an infant’s diet, as it provides a number of key nutrients and vitamins.  However, many people around the world cannot afford even the basic ingredients that provide these essential nutrients for their children. We share the World Food Programme’s vision of a world without hunger and are proud to be partnering with them for this special project.”

The Tilda Pure Basmati Mums Helping Mums pack is available in all major supermarkets priced from £4.49.For further information on how you and your mum can make a difference to mums around the world visit


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