Thursday, 27 June 2013

Reading as part of the Bedtime Routine

Fairy Non-Bio, with the help of Timmy Time, have come together to discuss the importance of reading to your little ones at bed time to help them sleep.

According to new research commissioned by Fairy, 8 out of 10 mums read to their children every night at bedtime.  The survey of 1,000 UK mums (with children aged up to seven) took an in-depth look at bedtime routines.  Whilst dads are playing a much bigger role in parenting, this research uncovered that bedtime is still mostly the woman's domain. (Although in my house Daddy is solely in charge of bed times and gets Freddy off to bed every night.  He still enjoys sharing a book with him at bedtime though!)

reading, books

Working Mums Make Bedtime Work

61% of working mums said that they have to rush through the routine in order to get their child into bed on time, but that bedtime reading remains a priority for them. In fact, 16% of mums would shorten bath time in order to have time to read with the average amount of time spent reading to their children being 11 minutes.

Reading clearly plays a key role in establishing successful bedtime routines and is helpful when settling down children for the night. Other reasons given for reading to kids at bedtime include aiding their development, encouraging an interest in books and bonding with children.

Bedtime Routine: Successful or Stressful?

35% of parents said that their child tends to settle down quickly and easily most nights, with a further 43% saying this is the case 3 or 4 nights of the week.  Unfortunately, bedtime isn't always easy and some parents struggle with the nightly routine. 1% of mums find this part of the day is stressful, and 2% admit to dreading bedtime.

Finding the right bedtime routine that works for both parent and child is important and incorporating reading is a great way of helping children to settle.  Snuggling up under a blanket and sharing a good book is a lovely, calming way to end the day.

Fairy's Timmy Time on pack promotion

Fairy knows how important reading is - it is an important step in a child’s development, boosting speech and vocabulary and teaching essential literacy skills.

To encourage parents to read to their children, Fairy has renewed the partnership with Timmy Time, which includes an on-pack promotion offering a free bedtime book with every purchase of Fairy Non Bio or Fabric Softener.  The colourful paperbacks featuring  Timmy's Bedtime Tales are perfect for reading together.

You and your little one can share the exciting adventures of Timmy, the little lamb with a lot to learn! 

sleep, bedtime

For more information on Fairy visit or for more information on Fairy partnership with Timmy Time please visit

The Fairy range is proud to have been reviewed by Allergy UK and awarded their British Allergy Foundation Seal of Approval.

We have been sent some Fairy Gel and Timmy Time books from Fairy.


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