Fairy Non-Bio, with the
help of Timmy Time, have come together to discuss the importance of reading to
your little ones at bed time to help them sleep.
According to new research commissioned by Fairy, 8 out of 10 mums read to their children every night at bedtime. The survey of 1,000 UK mums (with children
aged up to seven) took an in-depth look at bedtime routines. Whilst dads
are playing a much bigger role in parenting, this research uncovered that bedtime is
still mostly the woman's domain. (Although in my house Daddy is solely in charge of bed times and gets Freddy off to bed every night. He still enjoys sharing a book with him at bedtime though!)
Working Mums Make Bedtime Work
61% of working mums said that they have to rush through the routine in order to get their
child into bed on time, but that bedtime reading remains a priority
for them. In fact, 16% of mums would shorten bath time in order to have time to read with the average amount of time spent reading to their children being 11 minutes.
Reading clearly plays a key
role in establishing successful bedtime routines and is helpful when settling down children for the night. Other reasons given for reading to kids at bedtime include aiding their
development, encouraging an interest in books and bonding with children.
Bedtime Routine: Successful or Stressful?
35% of parents said that their child tends to settle down
quickly and easily most nights, with a further 43% saying this is the case 3 or 4 nights of the
week. Unfortunately, bedtime isn't always easy and some parents struggle with the nightly routine. 1% of mums find this part of the day is stressful, and 2% admit
to dreading bedtime.
Finding the right bedtime routine that works for both parent and child is important and incorporating reading is a great way of helping children to settle. Snuggling up under a blanket and sharing a good book is a lovely, calming way to end the day.
Fairy's Timmy Time on pack promotion
Fairy knows how important reading is - it is an important step in a child’s development, boosting speech and vocabulary and teaching essential literacy skills.
To encourage parents to read to
their children, Fairy has renewed the partnership with Timmy Time, which
includes an on-pack promotion offering a free bedtime book with every purchase of Fairy
Non Bio or Fabric Softener. The colourful paperbacks featuring Timmy's Bedtime Tales are perfect for reading together.
You and your little one can share the exciting adventures of Timmy, the little lamb with a lot to learn!
For more information on Fairy visit www.softeningyourworld.com or for more information on Fairy partnership with Timmy Time
please visit www.timmytime.tv/fairy
The Fairy range is proud to have
been reviewed by Allergy UK and awarded their British Allergy Foundation Seal
of Approval.
We have been sent some Fairy Gel and Timmy Time books from Fairy.
