Flora’s new “Powered
by Plants” campaign has seen the launch
of a new dairy-free spread – Flora Freedom - which harnesses the natural goodness of
plant based ingredients such as rapeseed, sunflower and linseed oils. This healthy alternative to butter is perfect
for those with allergies and for those who choose to eat Free From
alternatives.
The campaign mascot Florasaurus, is a massive, green plant-eating
dinosaur and it will be visiting Westfield Stratford City and intu Trafford
Centre, Manchester over the Easter Holidays to help re-engage kids with where
their food comes from. This campaign from Flora demonstrates how many of the
world’s biggest and most magnificent creatures were powered by plants. As a vegetarian family, we love this message!
The free interactive experience will include photos
opportunities with the Florasaurus, competitions and activities created in conjunction
with the Eden Project. The display will be available during the shopping centres' opening hours giving families plenty of opportunity to come and enjoy the
experience during the school holidays.
Florasurus will be at:
Westfield Stratford,
London:
Friday 25th March 2016 – Monday 4th April 2016 (excluding
Easter Sunday 27th March)
Trafford Centre,
Manchester:
Thursday 7th April 2016 – Sunday 10th April 2016
