Monday, 14 December 2015

#JustWrite this Christmas with Bic

According to research conducted on behalf of Bic, it has been found that almost half of 13-19 year olds have never written a thank you letter, 83% have not written a love letter and just over a quarter have never even written out a birthday card.

In the world of social media, instant messaging and texting, it seems that writing has taken a backseat with 1 in 5 youngsters failing to pick up a pen, more than once every couple of months, outside of school hours. Writing is a skill that is creative, helping to unlock an individual’s potential. It is so sad to see it being overlooked in favour of tapping away on a keyboard or touchscreen.

Handwritten letters are so personal and heartfelt, and can be treasured long after any words on a screen have been deleted. 65% of youngsters admitted that they knew that recipients of a handwritten letter, rather than an electronic equivalent, would be delighted by such a thoughtful gesture. Yet they still choose to text rather than write.

The #JustWrite campaign was launched by Bic UK and ROI to try to encourage people of all ages to pick up a pen and get writing. Bic sent us some of their kids' range to help get Freddy writing, and to nurture this important life skill, making handwriting a pleasure and not a chore.


Whether they are writing out cards for their classmates; making a wishlist for Santa or writing a thank you note to the grandparents, there are lots of opportunities for getting the kids practicing their penmanship this Christmas. Keeping a Christmas diary to record all the fun, festive things that they get up to, is a lovely idea to get children putting pen to paper during the holidays. A good way to get children enthusiastic about writing is to pop some lovely stationery items into their Christmas stockings. Who can resist the lure of brand new pens and pencils? The Bic Kids Evolution colouring pencils would be a wonderful gift for a child with their bright colours and extra resistant leads. All forms of mark making help with the fine motor skills needed for writing.


As a parent, I believe that I play a big role in passing on a love and respect of handwriting to my children. Encouraging them to pick up a pen to help me write a shopping list for Christmas supplies or getting them to enjoy some role play, such as pretending to be a waiter taking orders for dinner, makes it a fun activity rather than a chore.

#justwrite, Bic

Freddy is 6 and is just getting to grips with hand writing. He finds it a bit difficult to keep his letters neat, well formed and on the line, but practice makes perfect. Using the Bic Kids handwriting goodies, Freddy was keen to write out some family Christmas cards as well as a special birthday card for his nephew Ted, who turns three this month. Making writing fun is definitely the way to go when it comes to getting children to write for their own enjoyment. Freddy loved sitting down and independently using his new stationery to get writing.

#justwrite, Bic

Having the child friendly Bic Kids stationery really helped with the physical process of writing. The stationery is designed to encourage correct finger positioning and is comfortable for little hands to hold. The refillable mechanical pencil was Freddy's favourite item from the Bic Kids range. The neat little mechanical pencil comes with a thick HB lead and six refills. It also includes handy sticker name tags to personalise it. Suitable for both left and right handers, it has visual guiding lines for correct finger positioning. The Graphite Learners Pencil is a chunky, wooden pencil with an ultra resistant 2HB lead. The pencil itself is triangular for easy grip and won't splinter if it breaks. It is also made to resist pencil chewing. It is great to see stationery designed with kids in mind!

Freddy's next writing project will be his letter to Santa, which he'll do once he breaks up from school, ready to leave out for the Big Man himself on Christmas Eve!


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