Friday, 13 April 2012

Kelloggs Mini Max for Breakfast

Mini Max...Mini Morning Maximizers for Your Kids (as long as they aren't vegetarian!)

Kellogg's Mini Max is the new cereal from Kellogg's.  Crunchy little bundles of  baked wholegrain wheat provide the right balance between a breakfast that is good for the family along with a taste they will love.  They are high in fibre and low in salt.

Kelloggs, Mini Max, Breakfast, wholegrain

Breakfast is the most important meal of the day and so enticing the family with something tasty and appetising yet packed with wholegrain goodness, ensures they will get a good start to the day.  That is the idea behind taking mini Shredded Wheat and slathering them in a tasty topping!

The wholegrain parcels in the Mini Max Original that we were sent to try, are coated with a sugary crust and fortified with vitamins and minerals.  Kizzy immediately tucked into a bowl with her usual soya milk and really enjoyed them.

Unfortunately, after she had finished her bowl of cereals, I had a close look at the packaging and was quite horrified to see Beef Gelatin listed as an ingredient making them unsuitable for vegetarians.  As a vegetarian family, this is really a big deal.  I assume that cereals will always be vegetarian and as there as no no "not suitable for vegetarian" labelling on the product packaging I did not think I needed to read the small print on the back of the box.  I am really disappointed in Kelloggs for using bovine gelatin as an additive, making these cereals out of bounds for veggie families. 

Before realising this fact, we were impressed with the Mini Max cereal, and as most people are not concerned with consuming gelatin, this will not pose a problem to most families. They do provide a tasty and filling breakfast.   But sadly, Mini Max are off the breakfast menu here Inside the Wendy House.


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