This year, Cadbury are using the advent calendar theme in their Christmas ad campaign, but instead of cardboard windows and mini chocolate pieces, they are using 24 Cadbury purple trucks filled with boxes of goodies to deliver joy to the nation. Each truck represents a different door of the advent calendar, which is brought to life as the fleet departs to different locations across the UK.
The ad launches on November 7th and promises to become a festive family favourite. Set at the home of Cadbury in Bournville, the ad shows the trucks being filled with Christmas cheer before taking the advent calendar formation – even Santa himself pops in to check on the preparations.
The journey of the giant Cadbury Advent Calendar continues to the sound of the Thunderbirds theme tune. The trucks pass through famous British landscapes on their journeys to deliver joy to the nation. Who knows where the trucks will open their doors?! Near me I hope!
You will also have the chance to see the Trucks deliver their joy through a series of 20 second spots that will capture the magic that lies behind the truck doors as they arrive at their destinations throughout December. (These will be available to view on TV, VOD and online platforms from December 5th.)
Keep up to date with the festive fun at www.facebook.com/cadburyUK.
Or join in the chat on Twitter @CadburyUK with the hashtag #freethejoy.
