The survey of over 2000 people carried out by Little Tikes, found that despite the Solstice on June 21st being the official start of summer, the majority of UK residents class the first week of
June as the start of the holiday season. In fact, just one in ten considered the
start of summer to be Solstice week and some didn't consider it summertime until the schools break up for the summer holidays.
63% of Brits stated that summer is their
favourite season of the year. However, less than a quarter (23%)
said that warm weather heralded the start of the season for them. So despite us having the hottest May in decades, many people still didn't consider it as being summer for them.
For one in ten Brits, summer officially starts with the
smell of cut grass, whilst for others, it is the smell of the first BBQ of the season (for us it's a vegan BBQ),
the sound of children playing outdoors, the first spray tan of the year or
even, the Queen’s Birthday. An unlucky 3% of Brits know it’s summer when their
Hayfever symptoms kick in. A further 3% believe the season starts when
they book their official summer holiday and begin to look forward to sunbathing on a tropical beach.
Almost half of those asked, didn’t feel they spend enough
time outdoors during the summer months although they would like this to change. So this summer, Little Tikes is calling on all Brits to make
the most of the season by spending time together outdoors.
Little Tikes offers a
full range of outdoor play products – from playhouses, sandboxes and water
tables to the iconic Cozy Coupe. All of my children have enjoyed playing in the classic Crazy Coupe cars over the years! This season they have also launched the new Fun Zone range, which features toys like Splash Face, Dual Twister, Tumblin’ Tower and
Drop Zone - for water-play with a twist, keeping the kids (and the grown-ups) cool this summer!
