To celebrate, Heinz is launching over 6000 limited edition cans, commemorating this momentous half century milestone. They feature some modern twists on the original slogan that reflect what Heinz Beanz mean to us today, such as "Beanz Meanz Yummz" and "Beanz Meanz Spudz". These will go on sale exclusively at Selfridges foodhalls in London, Birmingham and Manchester priced at £2 each.
In addition to this, 50 super collectable numbered cans signed by Maurice Drake, the man who penned the "Beanz Meanz Heinz" slogan, will go on sale in the London store and online on April 5th for £10 a can. Monies raised will be donated to The Ideas Foundation, a charity for nurturing creatively gifted young people that also works towards increasing diversity in creative industries.
Baked bean fans can also go to a pop-up bar in Selfridges London, where they can enjoy dishes such as Beanz with scrambled egg for £3. A real breakfast classic! This will be running from March 27th to April 23rd, no need to book.
On the success of his advertising slogan for Heinz, Maurice Drake says "...I still find it incredible that, over 50 years later, the seemingly timeless ‘Beanz Meanz Heinz’ slogan continues to have relevance and brand power, still appealing to different generations in an ever-changing world. This is in part due to a great product which is still as loved as it was then, but also due to the enduring love of content which places food and meal times at the heart of the home.”