I'm 46 years old this Friday. My skin is no longer as tight and taut as it used to be as the effects of ageing set in. Fine lines, wrinkles, dullness and loss of firmness are definitely in my face's future!
However, it's not only these long term changes that I have to prepare for, the phenomenon of over day ageing is also a consideration. Women in my age group have been found to experience skin degradation over the course of the day, with skin appearing up to 4 month's older by the evening compared to its appearance in the morning.
Many skincare products offer results for the long term effects of ageing, but don't take into account the fact that deterioration can occur over 12 hours, with markers such as under eye shadowing, more obvious fine lines, increasing skin pigmentation and complexion dullness setting in as the day draws on.
Vichy Laboratories evaluated seven ageing markers and set about creating a product that would counter both the signs of ageing over time as well as the issue of daily ageing. The result of their findings has given rise to Vichy Liftactiv Supreme, the innovative new facial cream, which helps correct both of these areas.
Vichy Liftactiv Supreme claims to improve the look of skin during the day as well as tackling the longer lasting effects of ageing. Using 3D Optical Correction technology it smooths and illuminates the complexion. The formula contains Adenosine and Caffiene to offer a dermo-smoothing effect to combat expression lines, fill out fine lines and reduce dark circles and puffiness under the eyes. Rhamnose acts on the ageing markers and helps thicken the epidermis, while Neohesperidin is an antioxidant that protects the skin's protective barrier. It has aggressive anti-wrinkle and firmness correcting care with a long lasting lifting effect, resulting in smoother and younger looking skin.
I received a sample of the Vichy Lift Activ Supreme to test. The silver packaging and stylish tub give the product the appearance of a luxury item with higher end branding. The product itself is thick, rich and creamy with a pleasant, light fragrance and it goes on smoothly, absorbing into the skin without any feeling of greasiness. On application it gives the skin a feeling of smoothness, which I really liked. The use of blurring particles and mattifying powders make the skin look illuminated with a more uniform texture and radiance. It felt really nice to apply giving a fresh feel to my skin.
Throughout the day, my skin felt well nourished and fresh and my under eye area definitely looked less shadowed and puffy. I can't say that I have particularly noticed any signs of over day ageing, unless I've had a particularly fraught day, so that is definitely a positive for the product.
Having a product that helps combat the signs of ageing as well as giving my complexion a lift throughout the day is great for my confidence as I am getting older.
Vichy Liftactiv Supreme is available from Boots stores and online priced at £29.95 RRP. Find out more at www.liftactivsupreme.co.uk/liftactiv-supreme.