In 1916, Keds created a new concept in footwear; a shoe with a soft rubber sole. The original sneaker was born and has remained a real style icon for almost 100 years. From film stars, artists, sportsmen and first ladies, just about everyone has worn Keds. They were even mentioned in pop song Teenage Dirtbag, where the girl "rocks in Keds and tube socks!"
Keds now offers a range of shoes in both new and authentic styles, holding onto the distinctive, trendy, narrow silhouette. The new Keds Spring 2012 collection is inspired by two on-trend themes: Lawn Party and Pool Side.
Lawn Party offers a mix of heritage and 2012 style. Classic and smart with a tailored flair, and made from materials such as Hopsack and Jute, they are designed with plaids and stripes. Pool Side offers new styles with bright, simple colour palettes or jutes and tropical prints. The colour options include some vibrant new candy shades. There some some gorgeously feminine ankle-wrap styles which simply personify sunny days.
I was sent an original Champion style sneaker in white to try. This versatile shoe is an absolute classic, perfect for the Spring/Summer season. Teamed with shorts, jeans or a dress, the simple yet stylish shoe is an absolute must have for the holiday season. They can be dressed up or down to compliment any outfit. The silent sole and lightweight feel give a real playful and feel good tone to the shoe...they make you feel young.
The beauty of the Keds Champion sneaker is in its simplicity. Quality stitch work and moulded rubber give Keds their distinctive shape. The attention to detail with the logo on the label and on the back of the shoe provide the designer edge.
The Keds Champion comes with both matching and contrasting laces giving the option to bring your own style and flair. I liked the black lace effect against the pure, crisp white shoe. Very funky and in keeping with the trend for monochrome.
Champions are light and flexible but I did find them a little bit narrow (on my foot with the bunion!) so bear that in mind if you have wide feet and are ordering Keds online. Other than that, they are super stylish, youthful and timeless.
Be sure to check out the Spring Summer 2012 range from top footwear brand Keds to keep your feet comfortable, on-trend and stylish this season.