Flora’s new “Powered by Plants” campaign has seen the launch of a new dairy-free spread – Flora Freedom - which harnesses the natural goodness of plant based ingredients such as rapeseed, sunflower and linseed oils. This healthy alternative to butter is perfect for those with allergies and for those who choose to eat Free From alternatives.
The campaign mascot Florasaurus, is a massive, green plant-eating dinosaur and it will be visiting Westfield Stratford City and intu Trafford Centre, Manchester over the Easter Holidays to help re-engage kids with where their food comes from. This campaign from Flora demonstrates how many of the world’s biggest and most magnificent creatures were powered by plants. As a vegetarian family, we love this message!
The free interactive experience will include photos opportunities with the Florasaurus, competitions and activities created in conjunction with the Eden Project. The display will be available during the shopping centres' opening hours giving families plenty of opportunity to come and enjoy the experience during the school holidays.
Florasurus will be at:
Westfield Stratford, London:
Friday 25th March 2016 – Monday 4th April 2016 (excluding Easter Sunday 27th March)
Trafford Centre, Manchester:
Thursday 7th April 2016 – Sunday 10th April 2016