Aldi’s bestselling gingerbread house has seen impressive sales since it launched in store for the festive season. The 14cm tall house comes ready built and comes with a large tube of royal icing and all the sweets and candies needed to transform it into a beautiful, festive centrepiece!
Aldi has sold enough gingerbread houses to measure 6,370 metres, which is the equivalent of 20 London Shard’s – the tallest building in the UK – or 425 double-decker buses, 66 Big Ben’s, 40 Blackpool Tower’s or 1,158 Giraffes!
That is a lot of gingerbread houses!
We were sent one and were really impressed with it. Freddy and Ella had some festive fun together decorating it. Having it ready constructed made it such an easy project and the end result was very good. At just £4.89 it is a great buy, taking all the hard work out of making a gingerbread house for Christmas.
To celebrate their festive food sales, Aldi erected a giant replica of the Aldi gingerbread house in Manchester’s city centre, standing over 9 ft. tall, 10 ft. wide and 16 ft. deep. A ‘Mrs Claus’ and jolly team of Aldi elves were on hand to welcome Christmas shoppers with a taster of some seasonal Aldi Christmas treats too – including gingerbread men.
Joint Managing Director for Corporate Buying at Aldi, Tony Baines, said:
“We hope our giant replica of the gingerbread house kit brought some festive fun in the midst of one of the busiest shopping days in the lead up to Christmas and that our Aldi elves inspired shoppers to discover and enjoy all that Aldi has to offer.”
For more information about Aldi’s Christmas range, please visit www.aldi.co.uk.