Friday, 11 October 2013

Dove Self-Esteem Project Partners with Girlguides to Improve Girls' Body Confidence

The Dove Self-Esteem Project and Girlguiding announce partnership to tackle the issue of low self-esteem and body confidence head on!

According to a survey of 500 UK girls aged between 11 and 14, 47% are opting out of everyday activities such as swimming, gymnastics, social events and contributing in class because they don’t like how they look. The findings were revealed by the Dove Self-Esteem Project (DSEP) to coincide with the  International Day of the Girl and come as the DSEP announces a partnership with Girlguiding that aims to boost low self-esteem through a body confidence workshop and badge.

Nearly half of the girls admitted to feeling the pressure to look beautiful, and said this starts as young as 8 years old.  DSEP and Girlguiding want to ensure that girls feel empowered so that they have the confidence that they need to realise their full potential.

The body confidence badge is set to reach more than 400,000 UK girls and 3.5 million girls globally. The purpose of the badge is to educate girls on the importance of self-esteem whilst providing them with a badge that they will be able to wear with pride.

Today, a variety of activities to highlight the issue of girls missing out will take place at the Southbank Centre in London, including speed mentoring sessions in the London Eye, self-esteem workshops and talks from inspirational women, including Mumsnet founder Carrie Longton.

A ‘Missing Out’ art installation on the Riverside Terrace at the Southbank Centre has also been created by the DSEP to draw attention to the impact of low self-esteem in young girls. Unused swimming costumes spell out the phrase "MISSING OUT" to represent the girls who are too self conscious to join in activities like swimming because of issues with their body image.

Dove, Southbank

Until the 13th of October, passers-by will be able to obtain information about the project and see statistics that highlight how many girls are missing out on activities because of low self-esteem. People will also be encouraged to share their own ‘missing out’ stories by writing their stories and messages of inspiration directly onto the art installation's lockers.  

Together we can all start helping young girls overcome their self doubts and body confidence issues that are holding them back.  Girls shouldn't be missing out on anything.

We have tried out the Dove Self-Esteem Project website which is a great resource for parents and teachers of young girls packed with activities, tips and workshop ideas for raising self-esteem and tackling body confidence issues.  You can read all about it here.

For further information on the Dove Self Esteem Project (DSEP) visit:
For further information on Girlguiding visit:
Spread the word #doveselfesteem

“I am a member of the Mumsnet Bloggers Network Research Panel, a group of parent bloggers who have volunteered to review products, services, events and brands for Mumsnet. I have not paid for the product or to attend an event. I have editorial control and retain full editorial integrity”.

1 comment:

  1. I think most of us have suffered from low self esteem at some time in our lives and I think your blog highlights this problem perfectly. The Dove Self Esteem Project website could help many a youngster - tackling body confidence issues must be quite difficult in some cases but I applaud this type of project. xxxx



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